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We Demand Change
Yesterday, members of the Track and Field Athletes Association competing in London launched the #WeDemandChange #Rule40 campaign to draw attention to Rule 40 (link provided below). This rule severely...
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Reaction to We Demand Change Campaign and Rule 40
The press coverage and response to the #WeDemandChange campaign (see full text here) has been fantastic. From Sam Mellinger of the Kansas City Star (Full article here): This is about IOC president...
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The Olympic Spirit
During these Olympics you might find that a Track and Field website reads almost like a tabloid, the drama of a Shakespeare play and Rippley’s Believe It Or Not combined. Track and Field, perhaps one...
View ArticleOn the High Wire without a Net – or a Sponsor
Over the past few weeks, the #WeDemandChange campaign has helped to educate fans about the financial realities faced by the top professional athletes in track and field. Clearly, the IOC has severely...
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Six Ways to Transition Into a Post-Athletic Career
By George Perry of Atlas Coaching & Performance One theme I keep coming back to in nearly all of my conversations, blogs and rantings-to-whoever-will-listen is that everything we need to make track...
View ArticleFour Tips for the First-Time Sponsor Seeker
With everything we know about the difficulties of securing a lucrative sponsorship, you might think that when a sponsor says “We’d like to make you an offer” that your reaction time to whip out a pen...
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One of These Sports is Not Like the Other
First off, if you haven’t read Amy Yoder Begley’s recent blogs over at Women Talk Sports, you should do so here, here and, most importantly, here. Done? Great, welcome back! ESPN’s “30 for 30” series...
View ArticleFear of Failure
Go to just about any news or sports related site, and performance enhancing drugs are the topic of the day. I’m not here to break down any individual case, protest or debate as there are plenty of...
View ArticleOur History Has Always Been This Struggle
“The problem now is figuring out how we can regulate the payments and endorsements so the IAAF and its members can keep control of the sport.” Ollan Cassell, 1979, Executive Director of the AAU. This...
View ArticleMarketing, Sports, and Negotiations.
It’s hard to believe it was eight years ago when Nike’s John “Cap” Capriotti delivered one of the most informative presentations I’ve ever heard at any Annual Meeting. Cap speculated that the total...
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